Mastercard celebrated its 2024 GRAMMYs campaign with a special SZA performance from GRAMMY House presented by Mastercard that invites people to engage in our effort to help restore forests through the Priceless Planet Coalition. The Priceless Planet Coalition aims to restore 100 million trees in forests around the world that have the greatest potential positive impact on the climate, for communities and for nature.
Design Director — 2024
Associate Design Director: Nicole Byrne
GCD: Chad Baker and Ethan Schmidt
Senior AD/CW: Katie Davis, Bec Matlioski, Cecily Myers, Patrick Chase
In 2023 M&M’s had the most talked about Super Bowl campaign in our history, but the story starts over a year out from the big game, with a simple shoe change we didn’t expect to break the internet.
At M&M’S we believe in the power of fun to bring people together - but, after making some updates to our iconic characters, we found ourselves in the center of a divisive, at times way-too-serious dialogue over spokescandy footwear. So we wanted to change the tone of that charged conversation, and bring the fun back into it, by starting an even more absurd one.
Beginning with a controversial announcement that we were replacing our iconic spokescandies with Maya Rudolph - we got the world’s attention as Maya Rudolph transformed the brand further with her own increasingly outrageous changes, and the now jobless Spokescandies went to find new roles. Culminating in a bizarre Super Bowl spot for Ma&Ya’s Candy Coated Clam Bites - we finally gave in to the public’s demands, and brought the spokescandies back by the end of the game.
Across a variety of mediums our Maya and Spokescandy storylines played out simultaneously. Via OLV, OOH, and even the M&M’s online store, the public kept up with the transformation of M&M’S into Ma&Ya’s while fans followed the characters new pursuits through social media and innovative brand partnerships. These plots then converged on TV in front of a Super Bowl audience.
Tapping into a charged cultural moment, and bringing our fans along for the ride - we leaned into the conversation around our brand, and used our Superbowl campaign to bring a divided America together, along a journey that helped us all laugh at ourselves, and agree on at least one thing: clams do NOT belong in candy.
ECD's: Alex Booker, David Cuccinello, David Povill, Peter Kain, Philip Sicklinger
Associate Creative Director, Design — 2023
Awards: One Show Silver, Cannes Lion Gold and Bronze
BBDO NY was in need of a big dose of "cool". A refresh that would would stay true to our logo but also play a role in how the work (the work the work) shows up both internally and externally.
ACD, Design — 2022
All things Messi for Mastercard — 2023
Sticker pack designs for VIRTUE Worldwide.
Design - 2018
Hand Illustrations - Holly Stout
When you make clothes to stand the test of time, your sights are always on the future. Levi’s has long been advocates for sustainability—and their ambitions today are only bolder. Focused on three main pillars: climate, consumption and community. They are not shy to confront the clothing industry’s effect on the planet.
In collaboration with Reference
Direction, Illustration and Storyboarding — 2022
The potential of illustration, within the context of a brand, is huge.
A brand is a promise. Citizens’ promise is to help people turn opportunity into reality so they can achieve their financial goals with confidence and ease.
I created Illustrations as another tool in their brand system toolbox that will help deliver on this. The style we landed on is a collection of images with a cohesive mood and approach that will help the brand convey this promise with key objectives — simple + modern as well as distinct.
Illustration - 2022
Creative Direction - Andy Bull
Meet Care-E. KLM’s self-driving luggage trolley with a motherboard of gold. Scan your boarding-pass and it guides you to restaurants, restrooms, shops or tag along while you wander around. It updates you on flight changes and drops you off at your gate. What makes Care-E truly special is its caring personality. We designed a deep communication system consisting of hundreds of moods and expression that give it a near limitless possibility to express itself.
Design — 2019
Creative Director: Bart Mol, Damjan Pita, Pol Hoenderboom
Senior Art Director: Kristin Clark, Martin Staaf
Design Animation: Justin Volz
Design assignment to evolve their brand presence and exploring ways that highlight their flavors in their communications.
Design – 2020
In collaboration with Jason Wong
We have seen many new alcoholic beverages emerge and succeed in the US market, especially rose and canned wines. There is some movement in Germany but the market is far from tapped.
After seeing Summer Water in a New York wine store we felt inspired. The German translation Sommer Wasser captures the feeling that we want to convey perfectly:
Having a careless time with friends outside. Enjoying the taste of summer in a small container.
Sommer Wasser launched as a lifestyle beverage brand starting in Germany with a limited release of small container rose wine.
Brand Design + Direction — 2022
Aiming to promote dog adoption with a fresh approach, Pedigree’s Rescue Doodles matches children’s drawings with a nearby adoptable dog. We utilized AI machine learning models to match kids with their dream pet via doodles.
Design – 2022
Damjan Pita, Creative Director
Jim Connelly, Creative Director
As the AT&T brand evolves into the entertainment world, we were tasked to visualize end treatments from live action sequences to the brand communication and identity.
Design / Art Direction - 2016
Brio Hotel is a boutique design hotel in Kaohsiung, Taiwan. Newly opened in 2018, the hotel's 60 rooms and hallways are canvases to 13 artists with expertise in ceramics, wire art, paint, metal and lighting. We were responsible for branding the identity, collateral and products.
Design / Art Direction - 2018
In collaboration with Dennis Payongayong + Chris D’Andrea, Very Much
Cazadores brand campaign development.
Design + Illustration — 2021
Introducing Terra + Tarmac from The Custom Shop NYC.
A Catskills experience for overland rigs, road cars, and enduro bikes. 4x4 enthusiast enjoyed guided overland tours with Road Armor Ambassodor, Aneta and Mike of Beast Coast Adventures with free range of campsite trail system. Road car enthusiasts toured 200+ miles over two days through the Catskill mountains guided by The Custom Shop. Lastly, adventure bike explorations with Ride More Talk Less.
Event Identity Design + Landing Page — 2022
Photography — RosKoe Sparkz
We were tasked to develop a graphical and visual system for the GE Digital brand that leverages the idea of dots/circles to communicate “energy” (both literal and in mood/vibe/tone), explain our software, and both describe the verticals our software runs in and unite them within one recognizable look and feel. Our goal was to create a key brand visual toolkit, made up of interlocking, modular parts that can be used in key visual communications to explain the brand and broken out to describe our verticals.
Design + Illustration – 2022
In collaboration with Marc Klein
Campaign visual identity. OOH and digital work for Foot Locker.
Design & Direction. 2020
Campaign key visual and brand exploration for Dunkin’ Espresso.
Design – 2021
Foot Locker and ASICS present a new anime-inspired project starring Luka Sabbat as Sneaker Samurai, Princess Nokia as Kiku and YFN Lucci as the Ghost Samurai.
Design / Art Direction - 2018
Hand lettering – Brandon Golasi
Various illustration work for ALYK.
USTA Claim Your Court campaign exploration.
Design & lettering – 2021
In collaboration with Anton Pearson
Design series for BBDO Knows — weekly content of industry news and company updates.
Design. 2017.
We were tasked to visualize end treatments for the “More For Your Thing” campaign for AT&T. The campaign focuses on individuality of your passions and how our premium suite of products and services connects you to them with better experiences, and better value.
Design / Art Direction - 2018
Book design for great friends of RYB.
Snickers Hunger Insurance can turn your gaming mishaps into a delicious snickers. We created a site so you can start your claim.
Design + Illustration — 2022
Associate Creative Director (CW/AD): Sei Rey Ho, Creative Director: Judd Counsell.
Pogiboy will be a playful and energetic fast casual concept as the highlight inside DC's The Block Foodhall & Bar. It will bring Filipino-American food to the greater Washington, DC metro area in an approachable, accesible experience.
In Tagalog, Pogiboy translates to "handsome boy," a playful nod to Filipino Chefs Tom Cunanan and Paolo Dungca's childhood. Memories of playing, learning, eating, and helping their family in a restaurant bring back nostalgic carefree times for Cunanan and Dungca—lending to their inspiration to bring that cherished and innocent, childhood joy to Pogiboy.
Design — 2020
I was tasked to design the first volume of work from VIRTUE Worldwide. The book consisted of 23 projects with over 300 pages.
Design / Direction - 2019
Brand exploration for BBDO NY social. Round 1.
Design - 2017
For the launch of Foot Locker’s first retail app, we needed to do something that would get sneakerheads talking. When they talk about their love of shoes it’s like a language of its own. So we created Shoemoji – a set of shoe emoticons that upgrade any sneaker chat.
Illustration / Art Direction - 2015
Cannes
Design – Design Crafts – Packaging & Promotional Item Design Silver
Digital Craft Lion – Digital Illustration
ADDYs
39A Mobile App GOLD
Young Gun Awards
FINALIST
D&AD
Digital Brand Expression
Art Direction for Mobile Marketing
Illustration for Mobile Marketing
Illustration for Design
New York Festival
Design DE07 Promotional
Clio Sport
Design Other SILVER
Digital/Mobile Apps SILVER
PR Product Launch GOLD
FWA
Mobile Site Of The Day WINNER
Webby’s
Advertising & Media – Mobile Advertising NOMINEE
Design – 2021
I was tasked to create the visual campaign for FedEx during the holiday season. The creative would be used in various end treatments for tv in addition to in-store and social channels.
Design / Creative Direction - 2016
We were tasked to create a brand identity for XLAB. An innovation and R&D collective within BBDO Proximity. Comprised of technologists, designers, strategists, and producers, its purpose is to keep the BBDO/Proximity network – and its clients – on the cutting edge of technology, digital media, and experience design. It accomplishes this through a combination of continuous experimentation, thought leadership, and internal knowledge sharing.
Design / Art Direction - 2015
Social announcement design for BBDO Speaker Series.
Design - 2021
Grubhub campaign design explorations.
Design - 2019
Poster design explorations for VIRTUE Reality.
Design - 2018
Social post design for BBDO celebrating Kristin + Matt.
Design - 2021
Visa Mobility Tap to Ride campaign exploration.
Design - 2020
Poster design for Charlottesville Arts.
In collaboration with Rob Wooten — 2021
We created Dogs on Zoom, utilizing the video conferencing platform that let people meet and adopt dogs from the safety of home. People can meet dogs, ask questions and apply for adoption, all completely contact-free, simply by joining the Zoom meeting.
Design / Art Direction - 2020
Keyframe designs. 2018.
Design & Illustration.
Key Visual Design. 2021
Storyboard explorations for AT&T at Mercedes Benz Stadium.
Design - 2017
As the home of all thing’s basketball, Footlocker wanted to give fans something to not only cheer about, but to participate in while their beloved game was on hold. Our solution was to partner with artist Temi Coker to create a 3D projection mapped court that became a live canvas on Twitch. With everything taking place in a livestream, participants could use Twitch to influence the on-court artwork, display their tweets and reactions live on court and interact with contestants as they competed in slam dunk contests, games of HORSE and 1 on 1 matchups. The events unfolded over 3 days and gave basketball fans back the one thing they’d been missing the most. Their game.
The design task was to create the look and feel of the campaign while establishing a cohesive aesthetic across product launches during the event.
Design / Art Direction — 2021
Character concepts and design for Ideaslist.
Concept & Design. Chris D’Andrea 3D modeling. 2017.
Grey Goose threw exclusive after-parties for selected winning shots at the US Open. The only catch? We didn’t know where they would be until the winning shot landed.
Design / Art Direction - 2015
Awards
Sports Clio - Silver
Cannes Lion - Shortlist - Design / Live Event
Cristal - Bronze - Promo & Activation
New York Addy - Silver
Design concepts for Bose.
Design & Illustration – 2018
The Custom Shop Southern Smasher Rally 2021 branding.
Design – 2021
Photography – Rex @shadyblackdog
Social content for Nationwide.
Illustration - 2016
Brand exploration for BBDO NY social. Round 2.
Design - 2017
We partnered with electronic music artist Goldroom on a digital scavenger hunt, hiding 10 pairs of tickets on the band's website. There's a catch—to find the tickets, people have to turn on Google Chrome's incognito mode.
Design / UI / Art Direction - 2017
Awards
Webby – Online Guerrilla & Innovation
ADDY - Silver – Web Banner Ad / Website Takeover
FAB - Silver - Best Use of Technology
The Holiday Card That Delivers, a website that allowed you to choose your favorite Jordan gear to create a wish list disguised as a holiday card. You could customize and design your holiday card using classic Jordan-inspired themes. You could then have a physical version of the card mailed directly to your family and friends, for free, with the click of a button. There was even a map to the nearest Foot Locker on the back of the card, so all grandma had to do was take it to the store.
Design / UI / Art Direction - 2015
To celebrate the 10th anniversary of Bombay Sapphire's Most Imaginative Bartender competition, cocktail ingredients were transformed into paint. Connecting the world of creativity between painters and mixologists.
Design - 2016
Awards
One Show - Shortlist - Design
One Show - Shortlist - Printing Craft
Local Addy – Gold - Ambient Event
4A – Creative Partnership
Forty Five Ten merges fashion and art, inciting the new, the unconventional, the eclectic, and the inspired. They needed an app. Our approach was to execute a clean design made for adaptability, and above all, flexibility to seamlessly fit any kind of content and imagery. This gives the design an intuitive feel and a timeless look.
Design Direction - 2018
UI/UX - Kinney Sheth, Ashley Legiadre
UX - Ania Gall
Video Animation - Camila Nery
I was approached to design the cover of the book entitled Remisuri. The story is about the experiences and flashbacks of a 27-year-old woman who is called Maria and has a relationship with an Internet entrepreneur named L.
Design - 2016
In an effort to minimize addiction or overdose from prescribed drugs. We wanted to share an idea with CVS to address this issue. The following is a design exercise to communicate a new approach that could lead the industry on how we prescribe medication.
Design - 2017
Animation - Chris D’Andrea
We were tasked to rebrand the worldwide website for BBDO as well as to enhance the workflow capabilities. The goal was to develop nothing short of a beautiful, polished, informative site for BBDO & regional offices that delivers an impactful experience for every user.
Design / Art Direction / UI / UX - 2014
We created a hack for BACARDÍ and Instagram to turn its Instagram Story into a DJ simulator. InstantDJ uses the skip back and forth function in Instagram Stories to allow the user to skip between short clips of DJ scratches and loops on a pair of turntables. The platform lets the user control the DJ turntables with their thumbs and create their own scratch DJ set.
Design / Art Direction - 2017
Awards
Facebook Awards – Work that Made you Wow
One Show - Gold - Social Media Branded Social Post
One Show - Bronze - Social Media Innovation in Social Media
Addy2 - Gold - Social Media Single
Addy2 - Gold - Branded Content & Entertainment for Interactive
Dignity is the foundation of respectful human interaction and the key a more peaceful planet. And today as terrible events fill the news cycle it’s easy for us to feel like dignity has been absent around the globe. In an effort to do good, Global Dignity sent out kits to influential educators to document how their students of the world experience dignity. The kit itself contains a camera, an instructional booklet, paint, brushes, color pencils and dignity pins.
Design / Direction - 2017
A story about how a husband uses the perfect gift to express himself and bring him closer to his loving wife.
Typography / Illustration - 2017
In an effort to raise money for a good cause, Bit.ly, a popular link-shortening service and the American Red Cross created Hope.ly. When a link is shared with Hope.ly a banner is populated at the top of the website you share, encouraging others to donate to the Red Cross.
Design / Art Direction / UI - 2014
Animation - Chris D’Andrea
Awards
Cannes - Silver – Web Service App
Cannes - Silver – Charities / PSA
Cannes - Bronze – Social Currency & Commerce
Cannes - Bronze – Innovative Use of Social Community
Cannes - Bronze - Innovative Use of Social for Mobile
D&AD - Bronze - Digital Tools & Utilities
One Show - Silver - Mobile Banners
One Show - Bronze - Interactive Banners
Webby - Public Service & Activism
New York Festival - Shortlist - Avant Garde
New York Festival - Shortlist - Public Service Interactive Online Ad
New York Festival - Shortlist - Public Service Interactive Social
4A’s Partnership Awards - Large Agency Cause Partnership
AICP Next - Shortlist - Mobile
AICP Next - Shortlist - Social
Shorty Awards - Best Social Media Tool
Golden of Montreux Awards - Finalist - Best Use of Digital Media
Golden of Montreux Awards - Finalist - Digital Banners
Kinsale Shark Awards - Gold - International Digital Online Advertising
Kinsale Shark Awards - Silver - Media Excellence Innovative Media Strategy & Use
Kinsale Shark Awards - Silver - International Digital Social Media
Kinsale Shark Awards - Silver - International Digital App
LIA - Bronze – Banners
Ciclope - Bronze - Social Media App
Epica - Silver - Mobile Social Network
Epica - Bronze - Media Innovation Traditional Media
Epica - Bronze - Online Ads
Epica - Shortlist - Mobile Campaign
Epica - Shortlist - Public Interest
Epica - Shortlist - Online Social Network
