Starting 2026, the team will be known as the McLaren Mastercard Formula 1 Team, with the move representing an exciting new era not only for the partnership, but for fans of the team around the world. This expanded collaboration will unlock more opportunities for fans to enjoy exclusive, behind-the-scenes access and one-of-a-kind experiences.
To launch this new chapter of the partnership, Mastercard hosted a spectacular live fan event in Amsterdam on the evening of Wednesday 27th August, ahead of this weekend’s Dutch Grand Prix. The event brought fans a mix of appearances from McLaren Formula 1 Team drivers Lando Norris and Oscar Piastri, live musical performances and more.
Design Direction — 2025
Animation — Reference NYC
Team: Nicole Bryne, Sean Dong
In 2024, Mastercard undertook a massive global web unification initiative, rebuilding its digital ecosystem around a refreshed, modern brand look and feel. The overhaul centered on establishing a cohesive digital identity and streamlining user experiences across more than 120 global websites.
Design Direction — 2024
In collaboration with MRM.
2013 STI Livery design for Action Bronson — 2026
When you make clothes to stand the test of time, your sights are always on the future. Levi’s has long been advocates for sustainability—and their ambitions today are only bolder. Focused on three main pillars: climate, consumption and community. They are not shy to confront the clothing industry’s effect on the planet.
In collaboration with Reference
Direction, Illustration and Storyboarding — 2022
To reach new audiences, we wanted to illustrate Mastercard’s long-running ‘priceless’ platform in a bold and disruptive way. How? By transforming the brand’s iconic logo into a Venn diagram. Using this new visual language, the two familiar orbs represent distinct objects or experiences, and the intersection shows where they come together to create something priceless. We engaged audiences with impactful design and insightful copy that could only be done by Mastercard, building strong brand connections and leaving a lasting impression. The stark art direction was instantly recognizable, intrinsically ownable and flexible enough to adapt to context and react to culture.
Design / Direction — 2025
CCO: Adrian Botan; Javier Campopiano; Catalin Dobre; Alessandro Sciortino
ECD: Costin Bogdan; Luca Corteggiano; Jon Elsom
Design: Matt Van Leeuwen, Sean Dong
As the AT&T brand evolves into the entertainment world, we were tasked to visualize end treatments from live action sequences to the brand communication and identity.
Design / Art Direction - 2016
BBDO NY was in need of a big dose of "cool". A refresh that would would stay true to our logo but also play a role in how the work (the work the work) shows up both internally and externally.
ACD, Design — 2022
Poster design explorations for VIRTUE Reality.
Design - 2018
We were tasked to design The Mastercard Collection and portfolio of World, World Elite and World Legend cards built for today's experience-driven consumers. Together, they offer a powerful, curated platform of dining, entertainment and travel experiences that enable issuers to create differentiated products that drive loyalty and brand affinity.
The Mastercard Collection is grounded in the philosophy that life’s most meaningful moments are truly priceless. Through priceless.com and our integrated partner channels, cardholders can effortlessly browse, book and enjoy curated experiences that spark emotion, connection and lasting memories — all at their fingertips.
Design Director — 2025
Associate Design Director — Sean Dong
In 2023 M&M’s had the most talked about Super Bowl campaign in our history, but the story starts over a year out from the big game, with a simple shoe change we didn’t expect to break the internet.
At M&M’S we believe in the power of fun to bring people together - but, after making some updates to our iconic characters, we found ourselves in the center of a divisive, at times way-too-serious dialogue over spokescandy footwear. So we wanted to change the tone of that charged conversation, and bring the fun back into it, by starting an even more absurd one.
Beginning with a controversial announcement that we were replacing our iconic spokescandies with Maya Rudolph - we got the world’s attention as Maya Rudolph transformed the brand further with her own increasingly outrageous changes, and the now jobless Spokescandies went to find new roles. Culminating in a bizarre Super Bowl spot for Ma&Ya’s Candy Coated Clam Bites - we finally gave in to the public’s demands, and brought the spokescandies back by the end of the game.
Across a variety of mediums our Maya and Spokescandy storylines played out simultaneously. Via OLV, OOH, and even the M&M’s online store, the public kept up with the transformation of M&M’S into Ma&Ya’s while fans followed the characters new pursuits through social media and innovative brand partnerships. These plots then converged on TV in front of a Super Bowl audience.
Tapping into a charged cultural moment, and bringing our fans along for the ride - we leaned into the conversation around our brand, and used our Superbowl campaign to bring a divided America together, along a journey that helped us all laugh at ourselves, and agree on at least one thing: clams do NOT belong in candy.
ECD's: Alex Booker, David Cuccinello, David Povill, Peter Kain, Philip Sicklinger
Associate Creative Director, Design — 2023
Awards: One Show Silver, Cannes Lion Gold and Bronze
Mastercard celebrated its 2024 GRAMMYs campaign with a special SZA performance from GRAMMY House presented by Mastercard that invites people to engage in our effort to help restore forests through the Priceless Planet Coalition. The Priceless Planet Coalition aims to restore 100 million trees in forests around the world that have the greatest potential positive impact on the climate, for communities and for nature.
Design Director — 2024
Associate Design Director: Nicole Byrne
GCD: Chad Baker and Ethan Schmidt
Senior AD/CW: Katie Davis, Bec Matlioski, Cecily Myers, Patrick Chase
We were tasked to visualize end treatments for the “More For Your Thing” campaign for AT&T. The campaign focuses on individuality of your passions and how our premium suite of products and services connects you to them with better experiences, and better value.
Design / Art Direction - 2018
The potential of illustration, within the context of a brand, is huge.
A brand is a promise. Citizens’ promise is to help people turn opportunity into reality so they can achieve their financial goals with confidence and ease.
I created Illustrations as another tool in their brand system toolbox that will help deliver on this. The style we landed on is a collection of images with a cohesive mood and approach that will help the brand convey this promise with key objectives — simple + modern as well as distinct.
Illustration - 2022
Creative Direction - Andy Bull
Foot Locker and ASICS present a new anime-inspired project starring Luka Sabbat as Sneaker Samurai, Princess Nokia as Kiku and YFN Lucci as the Ghost Samurai.
Design / Art Direction - 2018
Hand lettering – Brandon Golasi
Meet Care-E. KLM’s self-driving luggage trolley with a motherboard of gold. Scan your boarding-pass and it guides you to restaurants, restrooms, shops or tag along while you wander around. It updates you on flight changes and drops you off at your gate. What makes Care-E truly special is its caring personality. We designed a deep communication system consisting of hundreds of moods and expression that give it a near limitless possibility to express itself.
Design — 2019
Creative Director: Bart Mol, Damjan Pita, Pol Hoenderboom
Senior Art Director: Kristin Clark, Martin Staaf
Design Animation: Justin Volz
Brio Hotel is a boutique design hotel in Kaohsiung, Taiwan. Newly opened in 2018, the hotel's 60 rooms and hallways are canvases to 13 artists with expertise in ceramics, wire art, paint, metal and lighting. We were responsible for branding the identity, collateral and products.
Design / Art Direction - 2018
In collaboration with Dennis Payongayong + Chris D’Andrea, Very Much
Grey Goose threw exclusive after-parties for selected winning shots at the US Open. The only catch? We didn’t know where they would be until the winning shot landed.
Design / Art Direction - 2015
Awards
Sports Clio - Silver
Cannes Lion - Shortlist - Design / Live Event
Cristal - Bronze - Promo & Activation
New York Addy - Silver
For the launch of Foot Locker’s first retail app, we needed to do something that would get sneakerheads talking. When they talk about their love of shoes it’s like a language of its own. So we created Shoemoji – a set of shoe emoticons that upgrade any sneaker chat.
Illustration / Art Direction - 2015
Cannes
Design – Design Crafts – Packaging & Promotional Item Design Silver
Digital Craft Lion – Digital Illustration
ADDYs
39A Mobile App GOLD
Young Gun Awards
FINALIST
D&AD
Digital Brand Expression
Art Direction for Mobile Marketing
Illustration for Mobile Marketing
Illustration for Design
New York Festival
Design DE07 Promotional
Clio Sport
Design Other SILVER
Digital/Mobile Apps SILVER
PR Product Launch GOLD
FWA
Mobile Site Of The Day WINNER
Webby’s
Advertising & Media – Mobile Advertising NOMINEE
Cazadores brand campaign development.
Design + Illustration — 2021
I was tasked to create the visual campaign for FedEx during the holiday season. The creative would be used in various end treatments for tv in addition to in-store and social channels.
Design / Creative Direction - 2016
We were tasked to develop a graphical and visual system for the GE Digital brand that leverages the idea of dots/circles to communicate “energy” (both literal and in mood/vibe/tone), explain our software, and both describe the verticals our software runs in and unite them within one recognizable look and feel. Our goal was to create a key brand visual toolkit, made up of interlocking, modular parts that can be used in key visual communications to explain the brand and broken out to describe our verticals.
Design + Illustration – 2022
In collaboration with Marc Klein
Sticker pack designs for VIRTUE Worldwide.
Design - 2018
Hand Illustrations - Holly Stout
Campaign key visual and brand exploration for Dunkin’ Espresso.
Design – 2021
Design assignment to evolve their brand presence and exploring ways that highlight their flavors in their communications.
Design – 2020
In collaboration with Jason Wong
Various illustration work for ALYK.
Book design for great friends of RYB.
Snickers Hunger Insurance can turn your gaming mishaps into a delicious snickers. We created a site so you can start your claim.
Design + Illustration — 2022
Associate Creative Director (CW/AD): Sei Rey Ho, Creative Director: Judd Counsell.
Pogiboy will be a playful and energetic fast casual concept as the highlight inside DC's The Block Foodhall & Bar. It will bring Filipino-American food to the greater Washington, DC metro area in an approachable, accesible experience.
In Tagalog, Pogiboy translates to "handsome boy," a playful nod to Filipino Chefs Tom Cunanan and Paolo Dungca's childhood. Memories of playing, learning, eating, and helping their family in a restaurant bring back nostalgic carefree times for Cunanan and Dungca—lending to their inspiration to bring that cherished and innocent, childhood joy to Pogiboy.
Design — 2020
Design series for BBDO Knows — weekly content of industry news and company updates.
Design. 2017.
I was tasked to design the first volume of work from VIRTUE Worldwide. The book consisted of 23 projects with over 300 pages.
Design / Direction - 2019
Design – 2021
We were tasked to create a brand identity for XLAB. An innovation and R&D collective within BBDO Proximity. Comprised of technologists, designers, strategists, and producers, its purpose is to keep the BBDO/Proximity network – and its clients – on the cutting edge of technology, digital media, and experience design. It accomplishes this through a combination of continuous experimentation, thought leadership, and internal knowledge sharing.
Design / Art Direction - 2015
Grubhub campaign design explorations.
Design - 2019
Poster design for Charlottesville Arts.
In collaboration with Rob Wooten — 2021
Key Visual Design. 2021
As the home of all thing’s basketball, Footlocker wanted to give fans something to not only cheer about, but to participate in while their beloved game was on hold. Our solution was to partner with artist Temi Coker to create a 3D projection mapped court that became a live canvas on Twitch. With everything taking place in a livestream, participants could use Twitch to influence the on-court artwork, display their tweets and reactions live on court and interact with contestants as they competed in slam dunk contests, games of HORSE and 1 on 1 matchups. The events unfolded over 3 days and gave basketball fans back the one thing they’d been missing the most. Their game.
The design task was to create the look and feel of the campaign while establishing a cohesive aesthetic across product launches during the event.
Design / Art Direction — 2021
Character concepts and design for Ideaslist.
Concept & Design. Chris D’Andrea 3D modeling. 2017.
Design concepts for Bose.
Design & Illustration – 2018
Social content for Nationwide.
Illustration - 2016
We partnered with electronic music artist Goldroom on a digital scavenger hunt, hiding 10 pairs of tickets on the band's website. There's a catch—to find the tickets, people have to turn on Google Chrome's incognito mode.
Design / UI / Art Direction - 2017
Awards
Webby – Online Guerrilla & Innovation
ADDY - Silver – Web Banner Ad / Website Takeover
FAB - Silver - Best Use of Technology
To celebrate the 10th anniversary of Bombay Sapphire's Most Imaginative Bartender competition, cocktail ingredients were transformed into paint. Connecting the world of creativity between painters and mixologists.
Design - 2016
Awards
One Show - Shortlist - Design
One Show - Shortlist - Printing Craft
Local Addy – Gold - Ambient Event
4A – Creative Partnership
Forty Five Ten merges fashion and art, inciting the new, the unconventional, the eclectic, and the inspired. They needed an app. Our approach was to execute a clean design made for adaptability, and above all, flexibility to seamlessly fit any kind of content and imagery. This gives the design an intuitive feel and a timeless look.
Design Direction - 2018
UI/UX - Kinney Sheth, Ashley Legiadre
UX - Ania Gall
Video Animation - Camila Nery
We were tasked to rebrand the worldwide website for BBDO as well as to enhance the workflow capabilities. The goal was to develop nothing short of a beautiful, polished, informative site for BBDO & regional offices that delivers an impactful experience for every user.
Design / Art Direction / UI / UX - 2014
We created a hack for BACARDÍ and Instagram to turn its Instagram Story into a DJ simulator. InstantDJ uses the skip back and forth function in Instagram Stories to allow the user to skip between short clips of DJ scratches and loops on a pair of turntables. The platform lets the user control the DJ turntables with their thumbs and create their own scratch DJ set.
Design / Art Direction - 2017
Awards
Facebook Awards – Work that Made you Wow
One Show - Gold - Social Media Branded Social Post
One Show - Bronze - Social Media Innovation in Social Media
Addy2 - Gold - Social Media Single
Addy2 - Gold - Branded Content & Entertainment for Interactive
Dignity is the foundation of respectful human interaction and the key a more peaceful planet. And today as terrible events fill the news cycle it’s easy for us to feel like dignity has been absent around the globe. In an effort to do good, Global Dignity sent out kits to influential educators to document how their students of the world experience dignity. The kit itself contains a camera, an instructional booklet, paint, brushes, color pencils and dignity pins.
Design / Direction - 2017
In an effort to raise money for a good cause, Bit.ly, a popular link-shortening service and the American Red Cross created Hope.ly. When a link is shared with Hope.ly a banner is populated at the top of the website you share, encouraging others to donate to the Red Cross.
Design / Art Direction / UI - 2014
Animation - Chris D’Andrea
Awards
Cannes - Silver – Web Service App
Cannes - Silver – Charities / PSA
Cannes - Bronze – Social Currency & Commerce
Cannes - Bronze – Innovative Use of Social Community
Cannes - Bronze - Innovative Use of Social for Mobile
D&AD - Bronze - Digital Tools & Utilities
One Show - Silver - Mobile Banners
One Show - Bronze - Interactive Banners
Webby - Public Service & Activism
New York Festival - Shortlist - Avant Garde
New York Festival - Shortlist - Public Service Interactive Online Ad
New York Festival - Shortlist - Public Service Interactive Social
4A’s Partnership Awards - Large Agency Cause Partnership
AICP Next - Shortlist - Mobile
AICP Next - Shortlist - Social
Shorty Awards - Best Social Media Tool
Golden of Montreux Awards - Finalist - Best Use of Digital Media
Golden of Montreux Awards - Finalist - Digital Banners
Kinsale Shark Awards - Gold - International Digital Online Advertising
Kinsale Shark Awards - Silver - Media Excellence Innovative Media Strategy & Use
Kinsale Shark Awards - Silver - International Digital Social Media
Kinsale Shark Awards - Silver - International Digital App
LIA - Bronze – Banners
Ciclope - Bronze - Social Media App
Epica - Silver - Mobile Social Network
Epica - Bronze - Media Innovation Traditional Media
Epica - Bronze - Online Ads
Epica - Shortlist - Mobile Campaign
Epica - Shortlist - Public Interest
Epica - Shortlist - Online Social Network
