As the home of all thing’s basketball, Footlocker wanted to give fans something to not only cheer about, but to participate in while their beloved game was on hold. Our solution was to partner with artist Temi Coker to create a 3D projection mapped court that became a live canvas on Twitch. With everything taking place in a livestream, participants could use Twitch to influence the on-court artwork, display their tweets and reactions live on court and interact with contestants as they competed in slam dunk contests, games of HORSE and 1 on 1 matchups. The events unfolded over 3 days and gave basketball fans back the one thing they’d been missing the most. Their game.

The design task was to create the look and feel of the campaign while establishing a cohesive aesthetic across product launches during the event.

Design / Art Direction — 2021