In an effort to raise money for a good cause, Bit.ly, a popular link-shortening service and the American Red Cross created Hope.ly.  When a link is shared with Hope.ly a banner is populated at the top of the website you share, encouraging others to donate to the Red Cross.

Design / Art Direction / UI - 2014

Animation - Chris D’Andrea

Awards

Cannes - Silver – Web Service App

Cannes - Silver – Charities / PSA

Cannes - Bronze – Social Currency & Commerce

Cannes - Bronze – Innovative Use of Social Community

Cannes - Bronze - Innovative Use of Social for Mobile

D&AD - Bronze - Digital Tools & Utilities

One Show - Silver - Mobile Banners

One Show - Bronze - Interactive Banners

Webby - Public Service & Activism

New York Festival - Shortlist - Avant Garde

New York Festival - Shortlist - Public Service Interactive Online Ad

New York Festival - Shortlist - Public Service Interactive Social

4A’s Partnership Awards - Large Agency Cause Partnership

AICP Next - Shortlist - Mobile

AICP Next - Shortlist - Social

Shorty Awards - Best Social Media Tool

Golden of Montreux Awards - Finalist - Best Use of Digital Media

Golden of Montreux Awards - Finalist - Digital Banners

Kinsale Shark Awards - Gold - International Digital Online Advertising

Kinsale Shark Awards - Silver - Media Excellence Innovative Media Strategy & Use

Kinsale Shark Awards - Silver - International Digital Social Media

Kinsale Shark Awards - Silver - International Digital App

LIA - Bronze ­– Banners

Ciclope - Bronze - Social Media App

Epica - Silver - Mobile Social Network

Epica - Bronze - Media Innovation Traditional Media

Epica - Bronze - Online Ads

Epica - Shortlist - Mobile Campaign

Epica - Shortlist - Public Interest

Epica - Shortlist - Online Social Network