We have seen many new alcoholic beverages emerge and succeed in the US market, especially rose and canned wines. There is some movement in Germany but the market is far from tapped.

After seeing Summer Water in a New York wine store we felt inspired. The German translation Sommer Wasser captures the feeling that we want to convey perfectly:

Having a careless time with friends outside. Enjoying the taste of summer in a small container.

Sommer Wasser launched as a lifestyle beverage brand starting in Germany with a limited release of small container rose wine.

Brand Design + Direction — 2022